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    Optometrist Business Solutions have the specialist knowledge and expertise you need.Contact us today for more information on business brokering, coaching or mentoring.

  • You only sell your business once ..... so work with us to get the best deal available ! Thinking about Buying? You've come to the right place.

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    Selling your practice?

    You only sell your business once ..... so work with us to get the best deal available? Call now for a no cost verbal appraisal of your business.

    We work with ophthalmic businesses - independent optometrists and ophthalmologists, optometry and medical groups, optical dispensers, chains and groups to help you get the best price for your business when you sell.


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    Why list your business with OBB to sell your practice?

    -We offer you a no-obligation free business appraisal to know what your practice may be worth

    -We can work with you to prepare your business for sale or simply broker a deal.

    -We pre-qualify buyers who register with us to ensure they are genuine and have the finance to complete the sale. We don’t want to waste anyone’s time with tyre kickers

    •Our team draws on many years of professional experience in the optical industry, which enables us to successfully mediate between you and the buyer. We act for you as the intermediary between you and the purchaser with the goal of getting you the best possible deal available in the market

    •We are with you at every step of the process, and in consultation with you, we:

    •determine the best marketing strategy; whether sale by asking price, expressions of interest, or tender

    •arrange to have professionally prepared profiles

    •prepare and support you through all negotiations, to a satisfactory completion of the sale.

    •We only charge our negotiable commission for a successful sale.

    •We already have a number of groups and individuals listed with us looking to buy practices and groups of practices.

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    How Optometrist Business Brokers will work with you to prepare your business for sale

    Optometrists build their practices over the years with dedication and hard work. When putting their business on the market, they often find that selling to a reputable buyer doesn’t happen overnight. It takes time and careful preparation, including doing such things as maximising cash flow, implementing measurement tools, upgrading systems, processes and adding marketing initiatives.

    Prospective purchasers want to see that your business has future growth opportunities. We can help you develop a sound strategy and put initiatives in place to help you achieve your goals and increase the value of your business. This will take time to work through, but we will help you take the right steps towards maximising the sale price of your business.

    We will offer a report detailing our thoughts on how you can maximise the sale of your business.

    If you would like to organise an appraisal, or to list your business with us, please complete your details below.


    I would like to say a big thank you to Phill Fent Of Optometrist Business brokers for the successful sale of my optometry practice. After 27 years in private practice, running an independent practice in a busy shopping centre, I felt it was time to sell the practice and transition into part time work. Fortunately, I came across Phill's advertisement in Mi Vision and with in minutes Phill was discussing the possibility of a successful sale with boundless enthusiasm. Phill was very supportive , gave me a realistic sale price was able to introduce me to prospective buyers. Within a short period, a successful sale was negotiated and the option to stay on part time. Phill was able to help me navigate all the reports and document required during the sale process.

    I would highly recommend Phill Fent of Optometrist Business Broker if you are thinking of selling your practice.

    -Pamela (Optometrist Business Broker Client)

  • For an appraisal or to list your business with us

    complete your details below, we will be in touch ASAP

  • Buying

    One of the most important items you need to do before starting to look to buy a practice is to meet with several financial institutions to ensure you can get finance and exactly how much. We can help you find the right lenders to talk to.


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    Planning on growing your practice group?

    If your business is in a growth phase and looking at purchasing more practices/stores, sign up to get regular updates of businesses that have recently listed with us.

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    New Graduates - should you buy or start your own practice?

    If you are a new graduate interested in starting a new practice, or buying in to an existing practice, we can provide advice and guidance. Sign up below, and you'll receive regular listing updates.

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    Existing practices looking for new partnerships

    If you're an existing practice that's expanding and looking at adding a new partner, list with us today. We have a number of optometrists registered with us that just may be the right fit.

  • Register to receive new business listings

    Sign up to our buyers database today!

  • About Us

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    Phillip Fent - CEO, Licenced Business Broker/Agent

    Phill has made a career of setting up, buying and selling Optom practices throughout Australia, including 4 of his own franchises. He is a well known and respected optometrist who operates a number of other optometry related businesses in Australia and New Zealand.


    Phill enjoys providing advice to optometrists, no matter if they are starting out on their journey, looking to expand or to take on a new partner, he is ready to assist.

    He is also well qualified to help you sell your business, provide advice and work with you to get the best deal possible for your practice.

    Phill and his team of Optom Specialists are ready to help find you the solutions you need for your Optom business or career.

  • Contact Us

    Interested in broking services – buying or selling, an appraisal or coaching and mentoring from Optometrist Business Solutions complete the form below and we'll be in touch.

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    0403 074 899

    Phillip Fent 0403 074 899

  • Optometrist Business Solutions Mentoring

    Thinking of buying your own practice? Our Mentors are here to help you succeed.

    Considering taking the leap into buying your own practice or stepping up as a business partner? Our business mentors will help guide you in setting up your business for success.

    New business ownership can be daunting as there are many obstacles that need careful navigation. Working with Optometrist Business Solutions mentors you will be aided to develop a sound business strategy by people that have experienced it all before. You will be connected to people that will increase your knowledge and provided with resources to assist you to maximise the potential of your business.

    Our Mentors, led by professional experienced Phill Fent, are passionate about seeing our next generation optometrists succeed and look forward to working with you.


    I recently opened a new optometry practice and have been fortunate to receive guidance from Phillip Fent. Phill has experience in optometry business operation from having owned multiple practices himself and also from his work as in optical business broking and eyecare recruitment services.

    Phill has shared his knowledge with me and connected me to services and opportunity for me to consider. Phill has also connected me with like-minded people with whom I was able to discuss ideas, and we still bounce ideas from each other.

    I wish you the best in your endeavours and recommend consulting Phill and his team to create opportunity and maximise potential

    -Jacob (Optometrist Business Mentors Client)

  • Optometrist Business Solutions Coaching

    Take your practice to the next level with our experienced Coaches

    Optometrist Business Solutions coaches work with existing, established practices to improve the value of their business, re-set goals for future, improve day to day operations and sometimes to develop succession plans.

    The coaching program is committed to your success from the very start. In the first session we work with you to understand your business goals and set coaching objectives in order to set up a coaching plan, that you will work to deliver results for your business.

    Our Coaches are led by trusted, knowledgeable business coach, Phill Fent who has proven experience in owning and operating various Optom businesses over the past 30 years. With Phill’s assistance you will improve business productivity, deal with challenges confidently, and set your business up for a successful future.

    Engaging Phill and his coaching team will be the best investment your business will make this year.